The Bloc Graphic Wall

A way-finding graphic wall design for The Bloc, a 2.5 million square foot mixed-use destination in the heart of downtown Los Angeles. By playing with the words, it makes people want to come into the place. I use big abstract between black and white, and make letters floating and free, to fit the whole style of The Bloc identity system.

Client: Seed Agency, The Bloc
Role: Graphic Designer
Date: 2017. 03